Post by account_disabled on Feb 27, 2024 2:16:48 GMT -5
Living in an inclusive society where the rights of all people are respected, regardless of their origin, their gender or the color of their skin, is the dream that motivates countless efforts by companies, governments and organizations around the world. Sexism, racism and violence are not a game; They are present in our society as toxic gases. Creating the society we want is an impossible mission if we forget to take care of the stimuli that new generations receive daily and that teach them how to interact with their environment. The messages that boys and girls are exposed to through classic movies and stories, and even the toys they have fun with every day, constitute fundamental elements in the formation of the values and behaviors that they will manifest and even defend in later life. adult. Understanding the psychological and social value of a toy is essential to put in the hands of new generations playful materials that can offer them an education without prejudice, that allows them to get rid of stereotypes and invites them to explore all the possibilities to develop their personality freely. They are the ksi merits If you have heard of them and you have no idea what exactly they are. The ksi meritos are dolls created in 2012 by the Mexican brand Distroller (yes, the creator of the Virgencita Plis). In the last year they have become the favorites of many girls between 6 and 12 years old. Its success is mainly attributed to the experience offered by the brand, since it seeks that more than acquiring a new doll, you adopt one of these zygotes. You read that right. The ksi meritos are zygotes and belong to the brand's collection of newborn dolls. sexist toys What do these toys have to do with social responsibility? To find out, let's explore a little about the social value of recreational activity. More than toys Often an adult who looks at a toy observes only an object with which a child has fun, but it is much more than that. It is a cultural product intended to promote and reinforce conceptions of real life. If you reflect for a moment you will find that most of these materials are miniature replicas of living beings and inanimate objects that we find in real life.
Each of them comes to life in the New Zealand WhatsApp Number hands of childhood and becomes part of a new world in which it is the player who defines the rules. Through toys, boys and girls can represent images, characters and scenes from the real world while interacting with their own fantasies and with the ideas of their playmates. They explore their world, reinforce their self-image, express their feelings, fears and concerns and turn this activity into a way to resolve their conflicts. Once we understand it in this way, the importance of ensuring that the toys that new generations have fun with promote the values we want in our society in the future makes sense. This means getting rid of gender stereotypes associated with recreational activity. The place designated for men's play corresponds to public space, such as the street and parks; that of the woman is the private space, the home. This is how the study The design of toy packaging and its relationship with gender stereotypes , published by UNAM Magazine , defines it, in which Professor Héctor Adrián Luevano Torres explores the way in which the design of toys and their packaging influences in children's perception in relation to gender and in the construction of their identity. What could have been… At Distroller we have created the Neonate experience, where the child has the opportunity to adopt a living being in their heart and mind. The Neonatos brand's main purpose is to offer entertainment and fun to children. In addition, we contribute to the creation of habits and games that create an awareness of care and responsibility in children. This is how Distroller describes the objective of the Neonate line through its website; and let's face it, at first glance it seems really responsible. That is, in the first place it refers to "children", a term that seeks (perhaps mistakenly) to encompass all childhood without gender distinction; Then he talks about an awareness of care and refers to the importance of making children aware of the needs of a living being. From there, the toy seems to fulfill basic educational qualities. What's more, the mission even justifies the fact that the dolls represent zygotes simply in order to sensitize children to the fact that the care of a new being begins long before its birth. Of course, there are those who have criticized this perspective, stating that they are anti-abortion toys , which impose the responsibility of being mothers on girls.
A criticism that could seem exaggerated, until we find the most irresponsible side of the line So what is the problem? The didactic and apparently responsible purpose that the ksi meritos intended to fulfill was completely ruined when they surrounded the idea of raising awareness with a lot of irresponsible ideas ranging from racism to the sexualization of childhood. Racism When exploring the website of the popular dolls we find the story of a meeting in which gray-skinned characters are simply not welcome. Do we want to teach our children that people with skin different from their own can be rejected? sexist toys Sexism On the same website, we found this cartoon that explains that these two tremendous characters fight a lot, they envy each other and always want what the other has; all because they are women. Because of course, we need girls to learn that it is normal to be at war with their own gender instead of supporting each other. sexist toys Additionally, after the launch of the line, the brand released a promotional video that has been revived on social networks as the popularity of these dolls grows. It is a campaign in which a group of girls disguised as housewives take care of their zygotes all the time while singing how much they want to be mothers and offer their little ones all kinds of care while they visit the beauty salon and go to the supermarket. Children? Of course, they don't even appear in this scene because the responsibility of the home seems to be considered exclusively theirs. This same video also leads us to talk about… Sexualization of childhood The little girls who appear to be around eight years old not only appear in the video dressed as classic housewives, they also wear excessively made-up faces, visit the beauty salon and live their lives based on a classic beauty paradigm. The incongruity As part of its social commitment, Distroller supports different civil society organizations and through Fundación Amparito seeks to improve the quality of life of girls from different institutions through art.
Each of them comes to life in the New Zealand WhatsApp Number hands of childhood and becomes part of a new world in which it is the player who defines the rules. Through toys, boys and girls can represent images, characters and scenes from the real world while interacting with their own fantasies and with the ideas of their playmates. They explore their world, reinforce their self-image, express their feelings, fears and concerns and turn this activity into a way to resolve their conflicts. Once we understand it in this way, the importance of ensuring that the toys that new generations have fun with promote the values we want in our society in the future makes sense. This means getting rid of gender stereotypes associated with recreational activity. The place designated for men's play corresponds to public space, such as the street and parks; that of the woman is the private space, the home. This is how the study The design of toy packaging and its relationship with gender stereotypes , published by UNAM Magazine , defines it, in which Professor Héctor Adrián Luevano Torres explores the way in which the design of toys and their packaging influences in children's perception in relation to gender and in the construction of their identity. What could have been… At Distroller we have created the Neonate experience, where the child has the opportunity to adopt a living being in their heart and mind. The Neonatos brand's main purpose is to offer entertainment and fun to children. In addition, we contribute to the creation of habits and games that create an awareness of care and responsibility in children. This is how Distroller describes the objective of the Neonate line through its website; and let's face it, at first glance it seems really responsible. That is, in the first place it refers to "children", a term that seeks (perhaps mistakenly) to encompass all childhood without gender distinction; Then he talks about an awareness of care and refers to the importance of making children aware of the needs of a living being. From there, the toy seems to fulfill basic educational qualities. What's more, the mission even justifies the fact that the dolls represent zygotes simply in order to sensitize children to the fact that the care of a new being begins long before its birth. Of course, there are those who have criticized this perspective, stating that they are anti-abortion toys , which impose the responsibility of being mothers on girls.
A criticism that could seem exaggerated, until we find the most irresponsible side of the line So what is the problem? The didactic and apparently responsible purpose that the ksi meritos intended to fulfill was completely ruined when they surrounded the idea of raising awareness with a lot of irresponsible ideas ranging from racism to the sexualization of childhood. Racism When exploring the website of the popular dolls we find the story of a meeting in which gray-skinned characters are simply not welcome. Do we want to teach our children that people with skin different from their own can be rejected? sexist toys Sexism On the same website, we found this cartoon that explains that these two tremendous characters fight a lot, they envy each other and always want what the other has; all because they are women. Because of course, we need girls to learn that it is normal to be at war with their own gender instead of supporting each other. sexist toys Additionally, after the launch of the line, the brand released a promotional video that has been revived on social networks as the popularity of these dolls grows. It is a campaign in which a group of girls disguised as housewives take care of their zygotes all the time while singing how much they want to be mothers and offer their little ones all kinds of care while they visit the beauty salon and go to the supermarket. Children? Of course, they don't even appear in this scene because the responsibility of the home seems to be considered exclusively theirs. This same video also leads us to talk about… Sexualization of childhood The little girls who appear to be around eight years old not only appear in the video dressed as classic housewives, they also wear excessively made-up faces, visit the beauty salon and live their lives based on a classic beauty paradigm. The incongruity As part of its social commitment, Distroller supports different civil society organizations and through Fundación Amparito seeks to improve the quality of life of girls from different institutions through art.