Post by account_disabled on Mar 5, 2024 0:03:29 GMT -5
Sandra Pampín Categories Marketing B2B , Video marketing How to get more visibility for your B2B company videos In this blog we have already talked on numerous occasions that, from a marketing point of view, selling a shoe online is not the same as marketing shoe lasts for factories. But in this post we want to remember that, despite the obvious differences between consumer marketing and industrial marketing, there are common tools that help achieve objectives and generate an impact on potential buyers . One of those tools that has increased its use in recent months is video marketing . In B2B environments it has proven to be very useful by providing valuable content in long sales cycles, also making attractive a type of content that is usually very technical or complex.
Today, in many businesses, video is already an essential part of corporate communication . Did you know that 87% of companies are already using video marketing strategies? According to a study by HubSpot , businesses BTC Users Number Data that opt for content marketing do not want to be left behind compared to their competition and are already creating different videos to communicate their products or services to other companies. The use of video to impact B2B buyers Brand videos, explanatory videos or videos intended for social networks are the audiovisual content that companies rely on most today to make their solutions known to their potential clients. Because yes, the professional public also consumes videos to learn about their sector and delve deeper into their area of work.
But not everything is reduced to the production and execution of videos; As a marketing professional, department head or company manager, it is important that your videos generate a return and to do so you must pay attention to their dissemination and visibility capacity. How to get more visibility for your B2B company videos LinkedIn Study on B2B Video Marketing Trends How to increase the visibility of B2B company videos Once we allocate a series of resources to making a video, we have to take into account that the effort in the strategic conception and script is just as important as in its dissemination. Forget about uploading content to YouTube and waiting for visits to increase on their own. Within your company's marketing or video marketing plan, it is advisable to dedicate a section to maximizing its dissemination on various channels . At Bannister Global we have experience in implementing video marketing strategies for industrial companies and we have compiled a series of recommendations or good practices for you so that you don't miss a visit.
Today, in many businesses, video is already an essential part of corporate communication . Did you know that 87% of companies are already using video marketing strategies? According to a study by HubSpot , businesses BTC Users Number Data that opt for content marketing do not want to be left behind compared to their competition and are already creating different videos to communicate their products or services to other companies. The use of video to impact B2B buyers Brand videos, explanatory videos or videos intended for social networks are the audiovisual content that companies rely on most today to make their solutions known to their potential clients. Because yes, the professional public also consumes videos to learn about their sector and delve deeper into their area of work.
But not everything is reduced to the production and execution of videos; As a marketing professional, department head or company manager, it is important that your videos generate a return and to do so you must pay attention to their dissemination and visibility capacity. How to get more visibility for your B2B company videos LinkedIn Study on B2B Video Marketing Trends How to increase the visibility of B2B company videos Once we allocate a series of resources to making a video, we have to take into account that the effort in the strategic conception and script is just as important as in its dissemination. Forget about uploading content to YouTube and waiting for visits to increase on their own. Within your company's marketing or video marketing plan, it is advisable to dedicate a section to maximizing its dissemination on various channels . At Bannister Global we have experience in implementing video marketing strategies for industrial companies and we have compiled a series of recommendations or good practices for you so that you don't miss a visit.