Challenges to overcome in the design of a social media analy

Social media analytics is a business necessity and, in the coming years, with the rise of mobile interaction and the proliferation of advances in the Internet of Things: having the ability to analytically collect, process and interpret messages What users and clients send from social media will be the essential part of any strategy aimed at success. Lantares , with its solutions, makes available to companies the possibility of beginning to extract business value from social media without further delay, without great difficulties and with the expert support that only a group with the solidity and experience that characterizes them can. contribute. How to overcome the challenges of a social media strategy with Lantares The first thing to consider is that any initiative related to social media analytics represents a significant challenge for the organization. The sector of activity and technological maturity are factors to take into account but, in most cases, they do not exempt from having to face challenges such as: Heterogeneity and volume: The variety of platforms that enable interaction with social media is matched only by their quantity.



The number of possibilities is increasing, also making it difficult to identify the most relevant ones, strategically speaking, for the company. You have to know them all, but it is not necessary to be present in each one. Knowing how to choose is essential and this is where Lantares ' contribution becomes even more valuable. The speed with which data is generated: taking into account that around half of mobile USA Student Phone Number List device users use them to interact with their social networks, at least daily; It is easy to predict that the acceleration of the creation of new information is exponential. This fact makes it difficult not only to collect them, but, of course, also to process them and analyze them. To overcome this challenge, Lantares helps choose the most appropriate tool, based on its mastery of technology. The complexity of integration: advanced analytics combines the historical records existing in the business databases with those collected from social networks and the Internet.







Integrating both is not an easy task since their characteristics and configurations are, in most cases, opposite. We are talking about the reconciliation of unstructured data with structured data, something that is possible with Lantares solutions for social media analytics. Designing the social media analytics strategy with Lantares Once the challenges posed by social media analytics have been overcome , thanks to the expert support and the most advanced technological solutions that Lantares makes available to companies, it is time to experience its benefits for the business, which translate into: Increased understanding of the customer's perspective: thanks to a comprehensive view that reveals not only their habits and tendencies, but also their expectations and desires. Strengthening links with the network of contacts: from employees to suppliers, without forgetting partners and collaborating entities. Thanks to social media analytics it is possible to improve understanding and increase the quality of communications, something that results in immediate benefits for all parties involved in this form of value exchange. Increase in business sustainability: by being able to adapt to an environment as dynamic as the internet and social networks, minimizing resistance to change and improving the capacity for innovation. Relying on technology with expert guidance is the only way to ensure the future of the organization in the desired terms and begins with the design of a social media analytics strategy.