Post by account_disabled on Mar 6, 2024 5:36:45 GMT -5
The business with you over all the other brands in your industry and chooses to recommend your brand to a friend. And that choice is tightly connected to your values. relationships with your customers that last for years bringing you repeat business and raising the value of your brand you need to clearly define your brand values so that your audience can have something to connect to. Something to stay loyal to. How to Define Your Brand Values And Raise Your Brands Value 1. Discover Your True Values The most obvious way perhaps to start thinking about your business brand values is by thinking whats important to you and make a list. But theres a danger to this approach A lot.
Of things sound nice or noble when we think of them in theory. But choosing standard values like timely reliable or trusted wont help you stand out from Job Function Email List the crowd in any significant way. Theres no real feeling or emotion behind these words other than that they sound nice. But nice wont get you chosen it will only get you ignored. Too many companies want their brands to reflect some idealized perfected image of themselves. As a consequence their brands acquire no texture no character. Richard Branson So how can you dig deeper with your values so you can go beyond.
An idealized version of you in a way that goes beyond nice Forget about idealized perfections. Were talking about discovering the real and raw feelings that connect you and your brand to the world The best way to do this is to start with things you dont like. Thats because we often experience negative emotions more intensely than positive ones and we can often articulate far better why we dont like something than why we like something else. Think about a brand experience you had that you hated. Maybe the customer service was terrible. Maybe the project wasnt done.
Of things sound nice or noble when we think of them in theory. But choosing standard values like timely reliable or trusted wont help you stand out from Job Function Email List the crowd in any significant way. Theres no real feeling or emotion behind these words other than that they sound nice. But nice wont get you chosen it will only get you ignored. Too many companies want their brands to reflect some idealized perfected image of themselves. As a consequence their brands acquire no texture no character. Richard Branson So how can you dig deeper with your values so you can go beyond.
An idealized version of you in a way that goes beyond nice Forget about idealized perfections. Were talking about discovering the real and raw feelings that connect you and your brand to the world The best way to do this is to start with things you dont like. Thats because we often experience negative emotions more intensely than positive ones and we can often articulate far better why we dont like something than why we like something else. Think about a brand experience you had that you hated. Maybe the customer service was terrible. Maybe the project wasnt done.