Post by mdshamiul222586 on Oct 21, 2023 5:02:02 GMT -5
Customers across all demographics reach for their phones dozens of times per day, opening a key opportunity for businesses and brands to reach the people who matter. Mobile technology continues to evolve, as we see the development of VR, Rich Communication Services, Voice Search and more. However, SMS marketing firmly grasps the lead as the favourite communication method of key customers over methods such as PPC or email that brands typically spend more time, money, and effort investing in.
In an age of rapid marketing method development and phone list
increasingly nuanced online strategies from competing brands, text messaging allows businesses to capture the attention, loyalty, and action of the customers they care about the most. With impressive open/response rates and favorability among customers, today’s most successful businesses heed these twelve key statistics that may surprise you.
1.SMS marketing sets marketers up for other advanced mobile opportunities
Mobile Marketers are on average 79% more likely to use other mobile-specific marketing tactics if they employ SMS marketing strategies. (Source)
This is because companies that embrace SMS marketing quickly see the effectiveness of SMS marketing tactics and understand the receptiveness of their audience to the medium, informing marketing strategy all around.
Texting campaigns also set consumers up to recognise a brand’s other mobile campaigns, helping with response rates and exposure, while increasing the positive light and relevance with which they view a company.
2. Using short links in mobile marketing campaigns can boost conversion rates
Branded vanity links get up to 39% more clicks than generic short links. (Source)
Branded links achieve higher CTR than generic short links because they mark the message as being directly related to your brand. Branded links become particularly important with text messaging campaigns for security and reassurance reasons. From the recipient’s point of view, a link within a text could send them anywhere on the web, unless they are familiar with the domain name. Customers feel better about clicking on it, knowing your company wouldn’t be associated with spam or phishing sites.
sms marketing man on phone
3. Rich Communication Services, the next big mobile marketing channel, will be worth billions very soon
RCS is estimated to be worth $74 billion by 2021. (Source)
Rich Communication Services (RCS) messaging is touted by Gartner, TechCrunch, the GSMA and OpenMarket as “a messaging standard that has the potential to tie together SMS and other chat apps”. It is set to overhaul SMS into a messaging system that can challenge Apple’s iMessage service, offering group chat, video, read receipts, and all the in-depth functionality of a webpage or APP. Developed and promoted by the GSMA Association in 2008, Google is currently adopting and developing it alongside the main carrier networks.
4. More than one-third of the world’s phones aren’t “smart enough” for advanced mobile-marketing
Over 35% of phone users in the world are best reached by SMS text messaging. (Source)
While iPhones and Androids seem ubiquitous in major cities today, it’s important to remember that nearly half of all cell phone users in the world do not own a smartphone.
This means that more advanced mobile marketing campaigns — such as those utilizing apps or QR codes — aren’t accessible to nearly half of your potential global customers.
As companies look to expand to these key demographics, SMS marketing allows them to contact new markets where their competition may not be able to.
5. SMS open rates beat email nearly 5x over
90% vs 20% – Open rate of SMS compared to email open rates (Source)
Compared to email, SMS text messaging boasts a considerably higher open rate. This reflects most customers’ opinions of texting as a more trusted, personal way to communicate and receive marketing offers. Cheaper than many email campaigns and paired with a greater return on investment, adding SMS marketing tactics to your strategy is an easy choice.
With GDPR, changes to Gmail’s layout, and increasing amounts of email being sent, the plateau of email open rates is unlikely to change anytime soon. Text messaging has a reliability about it that will see the gap between the channel’s engagement rates remain for the foreseeable future.
6. Response rates to SMS marketing are 7.5x higher than email
The response rate of SMS text message marketing is 45% vs email response rates of 6% (Source)
Not only are your customers more likely to open marketing offers and communications via text, but they’re also more likely to interact with you when you communicate via SMS messaging.
Beyond the obvious personal element, SMS messages are generally more convenient to receive, read, and act on as consumers check their phones dozens of times a day.
SMS marketing statistics prove that texts motivate conversion through your sales funnel from the top-down, whether your customers are responding to an offer you text, clicking through to your website or giving you a review of recent services.
In an age of rapid marketing method development and phone list
increasingly nuanced online strategies from competing brands, text messaging allows businesses to capture the attention, loyalty, and action of the customers they care about the most. With impressive open/response rates and favorability among customers, today’s most successful businesses heed these twelve key statistics that may surprise you.
1.SMS marketing sets marketers up for other advanced mobile opportunities
Mobile Marketers are on average 79% more likely to use other mobile-specific marketing tactics if they employ SMS marketing strategies. (Source)
This is because companies that embrace SMS marketing quickly see the effectiveness of SMS marketing tactics and understand the receptiveness of their audience to the medium, informing marketing strategy all around.
Texting campaigns also set consumers up to recognise a brand’s other mobile campaigns, helping with response rates and exposure, while increasing the positive light and relevance with which they view a company.
2. Using short links in mobile marketing campaigns can boost conversion rates
Branded vanity links get up to 39% more clicks than generic short links. (Source)
Branded links achieve higher CTR than generic short links because they mark the message as being directly related to your brand. Branded links become particularly important with text messaging campaigns for security and reassurance reasons. From the recipient’s point of view, a link within a text could send them anywhere on the web, unless they are familiar with the domain name. Customers feel better about clicking on it, knowing your company wouldn’t be associated with spam or phishing sites.
sms marketing man on phone
3. Rich Communication Services, the next big mobile marketing channel, will be worth billions very soon
RCS is estimated to be worth $74 billion by 2021. (Source)
Rich Communication Services (RCS) messaging is touted by Gartner, TechCrunch, the GSMA and OpenMarket as “a messaging standard that has the potential to tie together SMS and other chat apps”. It is set to overhaul SMS into a messaging system that can challenge Apple’s iMessage service, offering group chat, video, read receipts, and all the in-depth functionality of a webpage or APP. Developed and promoted by the GSMA Association in 2008, Google is currently adopting and developing it alongside the main carrier networks.
4. More than one-third of the world’s phones aren’t “smart enough” for advanced mobile-marketing
Over 35% of phone users in the world are best reached by SMS text messaging. (Source)
While iPhones and Androids seem ubiquitous in major cities today, it’s important to remember that nearly half of all cell phone users in the world do not own a smartphone.
This means that more advanced mobile marketing campaigns — such as those utilizing apps or QR codes — aren’t accessible to nearly half of your potential global customers.
As companies look to expand to these key demographics, SMS marketing allows them to contact new markets where their competition may not be able to.
5. SMS open rates beat email nearly 5x over
90% vs 20% – Open rate of SMS compared to email open rates (Source)
Compared to email, SMS text messaging boasts a considerably higher open rate. This reflects most customers’ opinions of texting as a more trusted, personal way to communicate and receive marketing offers. Cheaper than many email campaigns and paired with a greater return on investment, adding SMS marketing tactics to your strategy is an easy choice.
With GDPR, changes to Gmail’s layout, and increasing amounts of email being sent, the plateau of email open rates is unlikely to change anytime soon. Text messaging has a reliability about it that will see the gap between the channel’s engagement rates remain for the foreseeable future.
6. Response rates to SMS marketing are 7.5x higher than email
The response rate of SMS text message marketing is 45% vs email response rates of 6% (Source)
Not only are your customers more likely to open marketing offers and communications via text, but they’re also more likely to interact with you when you communicate via SMS messaging.
Beyond the obvious personal element, SMS messages are generally more convenient to receive, read, and act on as consumers check their phones dozens of times a day.
SMS marketing statistics prove that texts motivate conversion through your sales funnel from the top-down, whether your customers are responding to an offer you text, clicking through to your website or giving you a review of recent services.